The Jo Jo White Interview
By:
Michael D. McClellan
|
Monday, April 7th, 2003
You
hold the Celtic record for consecutive games played at
488. To
what do you attribute your iron man streak?
Again, it all comes back to conditioning.
John Havlicek is another example.
He was always in phenomenal shape.
You watched the way he took care of himself and
you understood why he was such a great athlete.
Please
tell me about your current role as Director of Special
Projects and Community Relations with the Celtics.
It’s a multi-role position that keeps me close to
the community. I
enjoy that interaction, yet at the same time I realize
that there is a big need to mentor our players.
They need to know what it means to be a Boston
Celtic. They
also need a solid understanding of the fundamentals,
which has really been lost with players entering the
league early. In
today’s NBA, we're paying for potential instead of the
proven end product, and that has really caused problems.
We need to go back and teach them those things
that will help them be successful in life.
These types of things lend themselves to the
title of Director of Player Development, which would
certainly be an interesting role to explore.
You
have always stressed the value of education, and at one
time considered becoming a doctor.
Please tell me about the Jo Jo White Growth
League.
I started this league in 1981 as a way of working
with young people and making a positive impact in their
lives. I
wanted our youth to have a sense being connected to
their community, and for them to see how they could make
a difference in their environments.
The program partnered with corporate sponsorship and
offered a point system to reward our youth for community
projects. For
example, we took a school and broke it into teams.
Each team was given a project to improve their
school and their community.
Points were given to each team member for
completion of these projects, which they could exchange
for shoes, apparel, etc. The winning team then received a trip to Disney World as
recognition for all of their hard work.
On
April 9th, 1982 the Boston Celtics retired
your Number 10 to the Boston Garden rafters.
On January 27th of this year, Kansas
honored you in similar fashion, retiring your jersey in
a special ceremony at halftime of the game against
Texas. What
did each of these ceremonies mean to you?
Anytime you are recognized for your accomplishments
it’s truly an honor.
To have my jersey retired to the Boston Garden
rafters was a very special moment for me.
Being honored at Kansas was also a thrill, and something
that will always be very special.
It was a privilege to be a part of that.
The whole experience of being on the campus took
me back to a very special time in my life.
My mother was able to attend – she’s 90-years
old – so she was there for both ceremonies. I’m very thankful for that.
Final
Question: You’ve
achieved great success in your life, and you’ve done
so with a great deal of dignity, pride and class.
You are universally respected and admired by many people
(both inside and outside of the NBA). If you could
offer one piece of advice on life to others, what would
that be?
Always be yourself.
Know who you are, and always follow your
inner-voice.